MEDIASTARZ / WEBSITE PROJECT PLANNER Use this worksheet to plan a website before design begins. 1. THE BUSINESS Business name: What you do (one sentence): What makes your offering useful or different: 2. THE VISITOR Who is the site for? What problem brings them here? What should they do next: inquire, book, buy, call, or read? 3. THE PAGES For each page, list its purpose and one main next step. Home: Services/products: About: Contact: Other: 4. CONTENT TO PREPARE [ ] Logo and brand colors [ ] Short introduction [ ] Service descriptions [ ] Photos you have permission to use [ ] Contact details [ ] Genuine testimonials, if available and approved 5. FEATURES Forms needed: Bookings or payments needed: Private pages needed: Tools or services to connect: Who will maintain the site: 6. LAUNCH PLAN Preferred launch date: Budget range: Domain name and registrar: Existing email service: Things that must keep working during launch: 7. SUCCESS How will you know the site is helping? What should be checked after the first month? Original MediaStarz resource. Free to copy and adapt for your own business.